Getting Ready for Lockdown 2.0

Non-essential stores, leisure and entertainment are closing again in the UK and there are some businesses who are quick off the mark to reassure their customers that while their doors will be closed, they will still be connected.

Gyms are letting members know that classes will be continuing albeit digitally and I've already spotted one restaurant promising recipes and social content to enjoy at home.These are the businesses who understand the value of creating an experience for the customer and when in lockdown, continuing this experience so their customers stay loyal and will likely return when doors reopen.During Lockdown 1.0, I learned a few important lessons. When the doors are shut, social media audiences can keep growing and so can engagement. Just because your business is closed, it doesn’t mean your activity has to stop.This is because while people are at home, their eyes are on you or on the activity that captures their hearts and minds the most. And if you get it right, this is a valuable time to let your audience know what's so special about your offering.Think Bread Ahead’s IG Live baking tutorials, the many IG Live workouts from local gyms and also beauty tutorials from spas on IG Live too. Creating experiences for your audiences to enjoy at home is a great a way to help them stay connected with your business and not only does it provide entertainment and a distraction from their day-to-day, it can also add value and joy to their lives; both of which are very much in need right now.So with a couple of days left until lockdown, it’s time to start thinking fast and outside the box. It's time to start strategising because the more you use this time to connect with your customers on social media, the more value you will bring to their lives and the more likely they will return to you.